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When You Really, Really Don’t feel Like Celebrating The Holidays

So not into it!

Are you one of those people who dreads the holiday season, while everyone else around you is making merry? Do you look forward to New Year’s Eve most of all, because it means all this holiday nonsense and commercialism will finally be over?

You’re not alone.

How and why one chooses to celebrate or not celebrate the holidays is an intensely personal thing. It may be cultural, it could be religious, or it may simply be personal preference. But when something is as pervasive in society as is our annual ramp up to the grand finale of New Year’s Eve, and all the hectic activity in between, it can take a toll on a person’s attitude.

Holiday Overload

I must confess that as I’ve gotten older, I am less interested in the holiday hubbub. Decorating feels like a chore; shopping for gifts becomes a race against time. Endless holiday-themed commercials become even more annoying than pharmaceutical ads, and I swear if I hear “Winter Wonderland” one…more…time…

But then, when Christmas is almost here, a yearning comes from somewhere deep inside, and I find myself searching closets for that old DVD of Rudolph or the Grinch or Charlie Brown. I actually look forward to exchanging gifts, because the pressure to find and wrap them is over. Seeing little kids getting all excited over the lights or going to see Santa melts my irritation away, and I find myself enjoying the holidays once more.

So now I try every year to not let cynicism take over, and enjoy the little things.

Deep As Snow

But some people have more serious issues with the holidays, and that is what prompted me to write the short stories that comprise my novella, Running In Snow. Sometimes past trauma can make it difficult for some people to enjoy the holidays. I’ve had a few unpleasant holidays in my past, so I wondered what it would be like for someone who refused to celebrate, but was in a situation where they had to?

What on earth would make them go through with it?

That was the basis for Noelle’s Promise, the first short story. Noelle had some serious trauma around Christmas from her childhood, to the point where she would not participate at all. Not with friends, not at work, not in any way. She simply avoided it.
But when she fell in love, her life changed. Should she continue to ignore the holidays, or try to join in her boyfriend Logan’s family celebrations? She makes a valiant effort to do so, but things don’t go as planned. Noelle discovers that sometimes the way past your fears is to go right through them.

Eve’s Hope, the second short holiday story, is about a woman who believes she is cursed. Every New Year’s Eve, something goes wrong. When her heater goes out in a rare Atlanta snowstorm, her handsome neighbor rescues her and invites her to his party. She makes the best of it, hoping to get through the night without her bad luck kicking in. Let’s just say there’s a few surprises in store before the clock strikes midnight.

I enjoyed writing these emotional holiday tales because I was able to explore those feelings of dread I get every year, but still end up on a happy note. Do you ever experience negative feelings around the holidays? How do you cope?

Running In Snow is available on Amazon and  other retailers (Nook, Kobo, iTunes) for just .99. I hope you enjoy the holidays, however you choose to spend them!

 

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Cover Reveal of Running In Snow-A Holiday Novella

I know, autumn has just begun and in many places, it still feels like summer. At least it has here in Atlanta with ninety degree temperatures. But the Holiday Season is right around the corner and this year, I have a Holiday Novella release!

It’s called Running In Snow, and that is the cover in the featured photo. Elle at EJRDigital Art did a fantastic job at capturing the mood of these two heartwarming yet emotional holiday tales. Release date is November 7, 2017, and it will be available for preorder in October, date TBD.

Full disclosure here—I never had the desire to write a holiday story, or even short stories for that matter. But this is proof that writers can get inspiration from anywhere. The idea for the first story, Noelle’s Promise, hit me out of the blue. I read a blog post (sorry, I cannot recall the author) about writing holiday stories, and the idea came to me—what would happen if someone who didn’t celebrate the holidays was in a situation where they had to? Why would they not want to celebrate? How would that play out?

I guess it may be an unusual twist, but that seems to be what I do. If you’ve read my Higher Elevation Series, then you know I come at subjects from a different angle sometimes. These holiday stories are deeply emotional, and my characters go through some real soul searching. But they end up on a happy note.

Here’s the cover copy for Running In Snow:

Two heartwarming tales of love and redemption. And snow.

Noelle’s Promise

Does your past define the future?

Noelle has one cardinal rule─never, ever celebrate the holidays. But now she’s promised to spend them with her boyfriend, Logan, and his extended family. As the festivities begin, bad memories surface. She manages to suppress her anxiety and join in the celebrations, until an unexpected incident sends her fleeing into the night. Can she overcome her past before it ruins her future?

Eve’s Hope

Can a holiday be unlucky every year?

When her heater goes out in the middle of a rare Atlanta snowstorm, reclusive Eve accepts the invitation to her handsome neighbor’s party. Expecting to be bored to tears, she encounters a few surprises before the countdown to midnight begins. Can she survive just one New Year’s Eve without her bad luck kicking in?

 

I’ll be posting soon when more information becomes available. Until then, you can follow my Amazon Author Page for updates:
https://www.amazon.com/-/e/B01M4IHA1A

Or follow my Goodreads Page:
https://www.goodreads.com/author/show/15611048.Renee_Regent

Or subscribe to my newsletter. They got to see the cover a few days ago, and enjoy exclusive content, and giveaways. You also get your choice of up to FIVE FREE mini-ebooks just for signing up:

http://www.reneeregent.com/newsletter-sign-up

And you can also get excusive news and giveaways for being in my Reader’s Group on Facebook, Renee Regent’s Readers. Message me and ask to join:

https://www.facebook.com/Renee-Regent-Author-1625365841109181/

 

I’ll be sharing this cover reveal on social media and would greatly appreciate any likes, shares, retweets, etc. I am so excited to share these stories with you! Thanks again as always, for your support.

May I be the first to say, Happy Holidays!

 

 

Why I Love To Give Free Stuff

I’ve been giving stuff away lately, and I have to admit, it feels pretty good! And I’m not even concerned about getting anything back. That’s the best way to give, isn’t it? Pay it forward and all that. So when I give I try to do so with pure intentions and hope karma does the rest.

Free Works, Apparently

I was pleasantly surprised this month when I had my “free days” on Amazon. My first book, Unexplained, had almost four thousand downloads! I had run some promotions on social media and a few newsletters, and it seems to have paid off. All three of my Higher Elevation Series books are in Kindle Unlimited right now, and the sales and page reads have been better than I ever expected. The idea of giving away that many copies felt weird to me at first, but at least my books are out there, finding an audience. So I consider this a win.

I’ve also given away paperback copies, signed, of course. I ran Goodreads Giveaways, I gave away books through my Facebook Group, Renee Regent’s Readers. I gave away an Amazon gift card when I did a takeover on Facebook. This is nothing new, authors have been doing this and more for years, but I never realized how good it would feel to do it. I knew giving things away was a good business strategy, but it’s more than that. It’s something I actually look forward to. Even though it’s common now to hand out swag and free books, people still get excited about it, and for me, seeing their excitement is the fun part.

But Wait, There’s More!

All this giving away of goodies had me thinking, “What else can I give?” While looking through the statistics report of my blog for ideas, I decided to compile a free mini ebook. Or two. Well, I ended up with five, actually!

I’ve been blogging since 2013, and according to WordPress, I have over 2,400 followers. I’ve written over one hundred posts on various topics, some of which have been viewed thousands of times. I love blogging and have covered diverse topics over the years, so I compiled some of my most popular posts into mini ebooks by subject. They’re a quick, easy read, and I hope readers will find them fun and informative. Here’s a rundown:

Romance Novel Trends– a (sometimes humorous) look at the trends shaping Romance Novels today, from those ubiquitous “Ab Covers” to Seasoned Romance

Writing Tips on Marketing– the elusive Holy Grail of discoverability, and ways to find it

Writing Tips on Craft– Useful and practical information I’ve learned along the way. I put myself through the ringer so you don’t have to!

Supernatural/Metaphysical– curious about the Law of Attraction? Wondering if ghosts are real? Find out in this exploration of the unexplained, which often end up in my stories

From the Heart– In which I share stories from my real life experiences. There’s some humor, some heartbreak, and of course, love.

 

Whether you are a writer, a reader, or both, I hope you’ll find something interesting in these posts. They are available exclusively to my newsletter subscribers. If interested, you can sign up here.

There’s also a page on my website called “Free Reads”, where you can read the first chapter of Unexplained.

When it comes to giving, I feel like I’m just getting started. I have plenty of stories and blog posts still in my head, so don’t worry, there’s more to come. If you were one of the readers who downloaded or bought my books, or read them on KU these past few weeks, thank you from the bottom of my heart!

That’s the best gift anyone could give me.

 

 

 

When It’s Time To Change Book Covers

Rebranding a book or a series is more common now than ever before. From Indie Authors to small presses to large publishing houses, changing the cover of a book is a marketing strategy which can breathe new life into sagging sales. It can also cause the book to appeal to a different audience, bringing in new readers. Some authors or publishers do this periodically, just to keep their product packaging fresh and on trend.

The Strategy
But there’s another reason you may want to change your book’s covers. While I loved the original covers of my Higher Elevation Series, once all three books were published I got some feedback indicating there was some confusion as to what genre they were. When you’re an indie author, you have to do the best research you can, and get as much feedback from readers and other authors as possible, to “test market” your covers and back cover copy before you publish. Which I did. But….

Sometimes this writing gig is all about trial and error. Which is true of many businesses. Having been an entrepreneur all my life, I can’t tell you how many flops I’ve had! But I’ve also had outrageous success, lucky breaks and then times when nothing special happened. So though it was disappointing to learn my covers weren’t “perfect” as they were, it was simply a business decision to change them. What I had chosen originally was doing fine, but it wasn’t exactly the best representation of my stories.

The Quest
So the quest for new covers began. I spent countless hours on stock photo sites and book cover sites, until I was about to go cross-eyed. If you have spent any time doing this, you know how frustrating it can be. I wanted to strike a balance between what I “saw” in my mind’s eye for the book covers, and what the cover designer, with her expertise, could do. I finally found Spellbound Cover Design, and together we came up with the brand new covers you see here, and on my website http://reneeregent.com  I also rewrote my cover copy, with the help of some author friends. There are a few professionals who write cover copy, or blurbs, and I hear they do a fabulous job. So it’s worth looking into, because blurbs are hard, right?

You can research and tweak these things forever, so at some point you just have to go with the best book packaging you can produce, and put it back out there. I think the look and feel of these new covers better represents the supernatural/mystery/suspense aspects of my books, without detracting from the romance. Plus the color really pops!

The Bottom Line
Your book’s covers may never be perfect, and what looks great today may not be so hot a few years from now. (“Bodice Rippers”, anyone?) So be open to the idea of changing your covers periodically. The bottom line is, no matter how much research you do, sometimes you don’t know how a book (your product) will be received until it’s out there in the world.

Authors- have you changed your book’s covers? Did it help?
Readers- do you notice when a book’s cover has been changed? Does it affect your decision to buy?

 

Facebook Groups- Why Authors Need One

If you have spent any time on Facebook lately, you may have noticed a proliferation of Groups. Groups on Facebook have evolved as a way for people with common interests to share information. They can be private and closed, or they can be open, but most require you to request admittance. Simply press the “+Join” button on the group’s page, and a member of the group will add you. (I have not heard about anyone being rejected and not added, so I’m not sure what happens in that case. If anyone knows, please share).

A Great Tool For Authors

Groups are a great tool for authors. If you don’t have your own group page just for your readers, set one up as soon as possible. It’s best if you can think of a catchy name that ties in to your books or your author brand, but if not, at least think of how it might look in a Facebook search. Mine is called, “Renee Regent’s Readers”, and I’d love for you to join us! Message me on Facebook and I’ll send an invite, or you can enter my name in the search bar, and it should come up. I’m showing this as an example, so authors can set up their group, and readers can find the authors they like. It’s a great way to interact with your followers or others interested in your books and to share news, ask for feedback, and do giveaways. I’ve already given away books and swag and plan to do much more in the future.

Why A Group Page?

But why have a reader group page when you have your Author page? The answer is visibility. When you post on your Author page, Facebook restricts how many people see it in their feed. They want you to boost your posts by paying for them. Unfortunately, even that doesn’t get maximum viewing, and several authors are saying they no longer use their pages as much as they used to since hardly anyone sees it. But in a group, all members get notifications when someone posts (it can be the author or administrator of the group, or a member). Thus they are more likely to be aware of posts when they occur, and you may have a higher rate of engagement.

How To Get Members To Join

Once you have set up your reader group, spread the word through all your social media channels, your newsletter, any place you have contacts. Some marketing groups, such as Love Kissed Author Promotions, will do a promotion for a minimal fee to help build your group. Ask other authors or join a few author groups and see what is working for them.

Group Etiquette

Facebook also has a way to add people to your group, by listing your friends next to an “Add” button, but don’t use that. It is considered rude to add someone to a group without asking first, so get their permission or invite them to ask to join your group. It’s a good idea to welcome new members when they join, and when you post, ask questions to get everyone to join in, or have members post their own pictures. Eye candy photos, pet photos, talk about favorite tropes, etc. You can be creative because it’s your group.

Keyword: Anything Goes

There are also many groups now focused on the business side of writing, especially marketing. You can ask questions to the group and get feedback, or simply share your own experiences. Some of the groups I’m in and monitor regularly are Love Kissed Author Promotions, Genre Crave Book Marketing, and Seasoned Romance. There are groups for every genre and subgenere, and every interest under the sun, really. Enter any keyword in the search bar and related groups will appear. It’s that easy.

So take advantage of Facebook groups now, while they are still free and unencumbered by ads. Oops! Did I say that out loud?

What Facebook Groups do you belong to?

 

 

Is Silver The New Grey? Older Heroes & Heroines in Fiction

There’s a growing trend in fiction, and it’s not grey, but almost. Silver is in, with older fictional heroes and heroines (not in their twenties) in romance novels, and even in some other genres, too. Which makes sense when statistics show a significant portion of readers who read books regularly are women, and over the age of fifty-five, as shown in this recent Book Bub study. Many readers enjoy stories with characters who are more like them, who have more life experience and are facing problems and challenges they can relate to.

Several social media pages or groups have emerged to provide a place for those interested in reading or writing romances featuring mature or “seasoned” main characters. For example, the “Seasoned Romance” group page on Facebook declares that it is a “place for readers and writers of love stories with heroes and heroines in their 30s, 40s, 50s, and beyond. Sex and love can get better with age. So let’s read, write, and talk about it!” They have already passed five hundred members as of this writing, proving there is interest in stories with older characters.

I am working on a new series featuring “seasoned” characters, so I did some research to find out what readers are responding to. Here’s what I found:

New York Times Bestselling Author Roxanne St. Claire features “silver fox” heroes in her popular Barefoot Bay Timeless Series. This series promises “plenty of laughs, a few tears, and a chance to fall for a man who’s lived and loved and knows exactly how to treat a woman. I promise you’ll break out a tissue or two with these emotional stories about three handsome, accomplished, and sexy men in their forties who kick off their shoes and fall in love again.” I agree there’s a certain appeal to a man who knows what he’s doing in the bedroom, and older guys usually do. Judging by the models on the covers of Roxanne’s books, they still look hot, too!

The blog Smart Bitches, Trashy Books has a post discussing the appeal of older heroes and heroines. Here’s the link: http://smartbitchestrashybooks.com/2017/04/rec-league-silver-foxes/   Scroll down to check the comments for recommendations from actual readers─there’s a ton of info here.

Even more proof that Seasoned Romance is now a thing─there will be a Vintage Love panel at this year’s RWA convention in Orlando in July, and also at next week’s (May 1-7) Romantic Times Convention in Atlanta. I will be attending RT, and attending the Vintage Love panel to take some notes. If anyone is going to the one at RWA, I’d love to share info with you! And if you are attending RT, let’s meetup.

Author Natasha Moore has a Silver Fox Series, with the tagline, “Love Can Happen At Any Age”. She also has a book in a multi-author collection of mature romances, entitled, Hot Silver Nights.”

Sometimes only one of the main characters is older, leading to complications due to age differences. It also plays into the fantasy of attracting younger partner. This list on Maryse’s Book Blog, from a few years ago, has several older woman/younger man books recommended by readers. The theme of an older man/younger woman has fans, too─as this list I found on Amazon shows: https://www.amazon.com/gp/richpub/listmania/fullview/RQFUP0JV5QOEA

Heck, even Nora Roberts is on this list of Mature Romances on the Booklist Reader Blog, and of course Goodreads has a list of novels with Older Hero and Heroines (over 40).

Perhaps part of the appeal of older characters is they have more to offer─more experience, more connections, and thus they often have more at stake. They may have children or a business, something significant to lose, more so than perhaps a younger, twenty-something character. They also may have more emotional baggage, since they’ve been around; second chance romances or widows/widowers are a common trope with older characters.

I know diversity of characters is a hot topic these days, and rightfully so─fiction should reflect a wider view of the world than it sometimes does. And that includes characters of all races and origins, in the prime of their lives, who still have dreams, ambitions, and yes, hot sex!

This is one trend I can get behind, because for many of us it’s true that love, sex and romance do not belong only to the young. I’ve had some of the best sex and most romantic moments of my life after I turned forty, and I’m not done yet!

How about you? If you have any recommendations of books featuring older characters that you loved, let me know!

 

 

 

Switching Gears Without Derailing- New Series Coming Up!

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Ever have to switch gears so rapidly your head was spinning?  That’s where I am now, and it’s nerve wracking, but also a lot of fun.  I’m finding that growing as an author means adding layers, by branching out and trying new things. It’s also learning how to discern which opportunities are the right ones to take advantage of.

Times are tough for indie authors right now, but they are also fantastic. As I mentioned in an earlier post, discoverability is the Holy Grail. There are so many books available, and tons more being added in a constant stream, that the admirable accomplishment of publishing a professional, well-written story is just the first step in a long journey.

It’s Raining Promo

It’s amazing how creative this industry is when it comes to promotion. Ads, Facebook Groups, Blog Tours, conferences, and other co-op type promotions are springing up faster than you can fill out a form to join them. Giveaways are raining all over social media, like confetti and beads at Mardi Gras.

Now that I have three books out (the Higher Elevation Series), I’m signing up for various events and promotions. I’m not sure what will work best, and what works for someone else’s book may not work for yours or mine. The best thing of course, is a recommendation from another author who has tried whatever marketing tactic you are considering, but that doesn’t guarantee results. So you make the most informed decision you can, keeping in mind your audience and your budget, and cross your fingers.

Unfortunately, this is how marketing and promotion work, most of the time.  It’s an educated crap shoot. But I started to wonder if it would help to have more than one product (series) to promote. Here’s how that played out:

A few months ago, after I launched my three-book series, I came up with a new Contemporary Romance series idea. I sketched out several good story lines, but nothing jumped out at me, begging to be written. But I also had the plot for Unraveled, Book Four of the Higher Elevation Series, in my head so I wrote an outline for it, and a few weeks later I am 10K in and it’s going well.

BUT!

As much as I was loving Sophie and Kane’s story (Book 4), I put it down to work on something else. What prompted the sudden switch was I had a new logo and a new author tagline, “Love Grows in Unexpected Places”. To me, the logo of a tree inside a heart represented enduring love that is meant to be. I love writing about mismatched people who beat the odds to be together, and my books represent that.

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So all those Contemporary storylines I jotted down now had a unifying theme, and they began yelling at me to be written. I’m thinking of calling it the “Love Grows” series. The first one, Cougar-ish, is about a couple, a younger man-older woman, who face many obstacles to be together. Once this series is underway, I can go back and finish Sophie’s story in the Higher Elevation Series. (Is it crazy I feel like I have to apologize to my characters for putting them aside?)

I think it’s an excellent idea to have more than one series to promote. I just wish I had four more hands and two more brains, so I could get them all done NOW!

What about you? Have you put down a beloved project in favor of something else? Was it the right thing to do?